Celebrity endorsements in India can be a great marketing strategy for a business. However, not all products benefit from celebrity endorsements. It's important to choose your endorser carefully. Make sure that the celebrity is unique to your brand. In addition, it's best to choose someone who's not already endorsing your competition. This will ensure a win-win situation for both parties. It's also important to choose the right timing. For example, you might want to sign on a young celebrity in their formative years. This will ensure a win-win scenario for both the company and the celebrity.